The EUREL International Management Cup is a strategic business simulation for students and young professionals of Electrical Engineering. It is a simulation used in management trainings at Siemens and covers all the areas of managing a corporation, like procurement, production, HR, R&D, marketing and sales. Step by step, you will learn how to decide on aspects like product life cycle, personal competence, production cost management, reengineering, corporate identity, share price, rating, as well as shareholder value-oriented management.
The simulation will start with an internet-based six-week preliminary round followed by a three-day final in Vienna, Austria, in September. You will be instructed by Mr. Heinz-Joachim Fischer, a management coach at Siemens, who is experienced with trainings for engineers with an international background. He will be available for consultation during the game via phone or email.
If you decide to apply for the simulation, you need to find a team of two to four fellow engineers (students, graduates and young professionals with electrical background). Your team will be the management board of a virtual shareholder company – and you will compete with a set of other national teams on the same market.