Competition Structure: From strategy to simulation
This year's competition was particularly dynamic thanks to the enhanced partnership with TOPSIM, which brought a new level of interactivity and realism to the game.
Each round was a new business quarter: new data, new challenges and new opportunities to adjust their strategies. Participants experienced what it's like to run a technology company, making real business decisions about pricing, marketing, staffing and investment - and then watching their decisions ripple through a simulated global marketplace.
From analysing financial results to making tough trade-offs under time pressure, the teams learned how every decision - even the small ones - can make or break a business. It's called the TOPSIM learning cycle: Decide. Simulate. Analyse. Reflect - and try again.